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Quality Award



The NAIFA Quality Award provides advisors at any career stage the opportunity to demonstrate a commitment to excellence. This includes:

  • Professionalism through education and earned designations
  • Production measured by performance metrics customized for each practice specialty
  • Adherence to the NAIFA code of ethics, and
  • Service to your industry association

Advisors specializing in Life & Annuities, Financial Advising & Investments, Health & Employee Benefits, Multiline Sales, or any combination of these specialties have the opportunity to demonstrate the quality that is the mark of a true professional.

Membership Requirements

In order to apply for the award an advisor must be a current NAIFA member by the closing of the application period, May 31, 2024. If your company will provide NAIFA a list of potential qualifiers, NAIFA will confirm the membership requirement. There is an application fee of $50 per application for NAIFA members and $75 for non-members.  NAIFA will coordinate with any company wishing to cover the application cost for your representatives.